Business Management - Marketing/Sales

We are operating in an environment where physical mail and digital marketing channels are rapidly converging.

The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?

The rules for success in selling print, including the skill sets for printing salespeople, have changed. Printers are redefining what it takes to deliver strong sales results in today’s competitive environment.

Omnichannel requires more data, more integration and more investment than multichannel marketing alone — but the results will be well worth it.

Selling to Millennials takes some adjustment from traditional sales strategies. Interacting with them may seem tough, but there are some key changes in communications that need to be recognized when selling to them.

Promotional products (also called “advertising specialties”) are cost-effective yet high-impact advertising channels that integrate well into traditional print, email, and multichannel campaigns. They have tremendous value and should be considered as part of a broader marketing campaign.

Opening your in-plant's doors to customers is an excellent strategy, as Penn State University’s Multimedia and Print Center found out. Take an inside look at this successful open house and hear Director Abbas Badani discuss his strategies and goals.

What are promotional products? Why do people love them so much? More importantly, how can an integration with this industry help your printing business? To fully understand the opportunity, Seth Barnett, VP of Operations at Think Promo Now, takes us back to the beginning.

Join us to understand what the necessary components are to measure your ROI, ranging from leads to engagement.

As it pursues its digital transformation, Heidelberg has announced key organizational changes. As of October, three key management positions will be filled by these individuals with international experience from various industries.