Business Management - Marketing/Sales

We to surveyed our readers to identify the common practices of print service providers that are experiencing stellar sales growth.

Web-to-print and online storefronts are key components of clients’ marketing, business planning and inventory management models.

This webinar will highlight how a graphic communications company can embrace the digital age in three growth-oriented market segments.

Imagine stepping into a mid-19th century synagogue, to find that a group of like-minded individuals have gathered to share innovation, inspiration and ideas in the printing industry. That's what happened on the evening of March 14 at the Project Peacock Print Fair.

Duplo has promoted Rick Salinas to VP of Marketing. Previously serving as Duplo's regional sales director for the Central U.S. and the operations manager for Ace Hardware's in-plant, Salinas will now lead the development and implementation of the company’s overall marketing plans and strategies to support its objectives.

Though it's been a few years since he served as director of Oregon State University's in-plant, Jean-Luc Devis was recently invited back there to share ideas with his old teammates. We talked with him to find out what he told them.

For the first time in the U.S., eMarketer has forecast that more money will be spent on digital advertising than on traditional forms of advertising, driven by mobile usage and a decrease in certain print platforms.

The Ithaca College Center for Print Production got a great PR boost recently when the college newspaper, The Ithacan, produced a very professional video touting the in-plant's capabilities as part of its #ICHowItWorks series of videos.

In this this webinar, you will hear from industry experts on how to avoid making common mistakes that new inkjet users make.

There’s something about a price increase that makes a printing sales rep wish he had listened to his mother and become a doctor. Here are a few rules and helpful suggestions for when that time comes.