One of the key steps to success for in-plants is to know your numbers: the operational and financial information you have about your operation. Knowing your numbers lets you make decisions from information rather than intuition.
Print Center Matters
Elisha Kasinskas is an award-winning software and high-tech marketer. She has worked in Marketing, Product Management, Sales, Lead Generation, and Communications in a variety of industries. Most recently, she was in the print and mail industry for fifteen years for BCC and RSA.
Kasinskas holds an RIT MBA and a BS, Marketing from Radford University. She is a frequent moderator for print industry speaking sessions, a blogger, and launched Distinctive Chameleon Marketing in 2024. The consultancy offers strategic marketing services to firms who want to increase leads, grow sales and customer retention, and elevate their firms through marketing.
While reducing production costs and improving efficiency are key business initiatives for in-plants, almost half track their operational key performance indicators manually. It's imperative to automate both the production process and the data collection to effectively manage a print shop.
During the pandemic, in-plants have been forced to develop new ways to operate or reexamine how they work. We have been working with them to build new workflows or help them take full advantage of the systems they already have, so they can work smarter with fewer touches and staff, on-site or remotely.
Every year that I moderate an ideal panel session at the In-plant Printing and Mailing Association conference I get some great ideas from the panelists. This year, the session was called "Winning In-plant Ideas” and featured three healthcare in-plant leaders.
I recently moderated an in-plant panel discussion, talking with three managers who shared their workflow experiences and discussed the hurdles they have overcome and improvements they have made to their workflows. On the panel were Sherri Isbell (University of Oklahoma), Mike Lincoln (State of Colorado) and Lisa Stelter (Sanford Health).
I recently moderated a panel discussion by in-plant managers who shared their thoughts about why they are front runners and how they showcase their wins.
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