On July 14, postage rates are going up. Help your customers find creative and cost-effective solutions with these six promotional discounts.
Summer Gould
Another postage hike is set to take place this coming January 2024, but don't let that scare your customers away. Direct mail still has the highest ROI of all marketing channels when done correctly. Take advantage of these postal promotions for 2024 to help your customers save money and stand out.
There are many times that a flat design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to stay away from potential issues, here are some things to keep in mind as you are preparing a flat size direct mail campaign.
When designing self-mailers for direct mail campaigns, designers should familiarize themselves with USPS regulations to maintain creativity and optimize postage rates. Here are seven strategies that can be implemented for an effective campaign.
Beginning July 9, 2023, postage rates will increase for the second time this year. Therefore, it's time to get creative with direct mail. Make the most of it with these special programs and promotions provided by the USPS to save on postage for the rest of the year.
We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like many of us, have been greatly impacted by this crisis, and so has direct mail marketing in general.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say "opportunity" using augmented reality with direct mail, because you need to use the AR effectively.
By adding technology, you can draw attention to your mail piece. Direct mail can be a powerful marketing channel. Check out four ways to add technology.
There are so many marketing channel options now it can be hard to decide where you should invest to get the most bang for your buck.
In order to be as effective as possible, your direct mail needs to be compelling. There are several factors involved with this.
Since USPS has made mailing complicated, there are many times that a design element causes a mailing to go at a higher rate of postage.
