As the economy swings back into a healthy pace, it can be tempting for in-plants to consider investing in new equipment. While a new machine may improve color capabilities or produce jobs faster, many in-plants face greater roadblocks during job submission or prepress processing.
Stephanie Pieruccini
As in-plants seek new service and product offerings to maintain their relevance to customers within their parent organizations, one service that should not be overlooked is cross-media marketing. Once implemented, it can allow them to capture a larger portion of their customers' total communications—not just print.
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In today's Web-connected world, real-time access and a laser focus on developing efficient processes are driving many business decisions. Web technology enables in-plants to create self-service options for buyers to order, track and collaborate on jobs using the Internet. As a result, Web-to-print storefronts have become an important part of the print business.
