China has become a country with a huge printing market and it is still growing. Its transformation into a world-class manufacturing industry with world-class printers is still evolving. As the cultural and creative areas of Chinese society start booming, the printing industry will have a new opportunity. More affluent Chinese will demand top-quality products of all kinds, and the packaging market will take the lead in creating a huge incentive for companies striving to reach these "well off" Chinese consumers.