Philip Rose

IN THESE tumultuous economic times, organizations are looking for innovative ways to cut costs, maintain customer loyalty and increase business. Unfortunately, in their zeal to save money, some organizations overlook the true value of their in-plant and instead try to outsource this valuable resource. To stay in business, in-plants must transform themselves into profit tools. By offering new services—such as variable data printing (VDP) and personalized cross-media communications—your in-plant can increase its value and become an even more integral part of your organization’s core business.