Mary Ann Bennett

THE GREATEST opportunity to increase your print revenues is sitting smack in the middle of the U.S. Postal Service’s postage rate increase next month. The USPS is proposing that we change the way we calculate the postage on First Class mail. Currently, postage rates are based on the weight of the piece: one ounce, two ounces, etc. But in May the First Class rates are proposed to be calculated using a combination of weight and shape. This is not a new concept coming from the USPS. In fact, weight/shape-based rate calculations have been in place for Standard mail since 1992. Essentially, the USPS