Margie Dana

Margie Dana

Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.

Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com

Dana on Marketing Messages: A-Marketing We Will Go

I'll be writing about specific ways that companies in our industry can market their services to people who need them. Mostly, I'll focus on corporate end users: the buyers, designers and marketers who have a hand in choosing print along with other media to promote their businesses. Marketing to consumers is, as they say, a whole different kettle of fish.