Maggie Ochs

“IT’S NOT that easy being green,” sang Kermit the Frog in “The Sesame Street Book and Record.” But more than 35 years after Kermit’s song debuted, it’s not only easier to be “green,” it’s actually cool to make green choices and acquire green products. A broader environmental awareness from corporations and consumers has pushed advancements in green technology despite the significant investment, research and innovation required to develop green products. Companies are sourcing paper from suppliers dedicated to sustainable forest management and offering multipurpose papers with up to 100 percent post-consumer recycled content. One of these companies is Xerox, which happens to be