Explore how AI is transforming the printing industry in this comprehensive study by PRINTING United Alliance and NAPCO Research.
Lisa Cross
The Who Buys Wide-Format Printed Display Graphics study offers insights into trends influencing the effectiveness of sign and display graphics, key challenges facing providers, and what buyers value in their providers.
Offering customized online storefronts is becoming a mandatory ingredient to enhance customer experiences, build loyalty, automate processes, and create “sticky” business.
Sign and display graphic buyers and providers that participated in a NAPCO Research survey reported solid growth across all applications this year. Both groups reported current spending is growing or holding steady across nearly all graphic applications, and decreases are limited in scope.
Sales is the lifeblood of all businesses. Because of its importance, defining and following key actions that will grow and protect sales is critical to all wide-format print providers, and firms that invest time and resources in their sales efforts and processes experience strong growth.
Predicting growth opportunities in 2021 for applications printed on wide-format printing devices is tricky. Much of what will happen this year will depend on when limitations on in-person events are lifted, businesses can operate at full capacity, and schools can reopen fully.
According to a recent report, automation improves results and broader adoption is essential for the industry to take full advantage of all the benefits workflow automation offers. The survey results identify five key reasons to invest in tools to automate workflow.
A NAPCO Research report, Delivering New Levels of Value with Continuous-Feed Inkjet Printing, highlights the current state of technology capabilities, application opportunities, print customer demands, and investment considerations for print service providers and in-plants.
Looking to define new key print buyer expectations, NAPCO Research surveyed over 200 print buyers or influencers, which revealed essential insights on what print buyers and influencers expect from providers, ways to enhance the buyer experience, and strategies for outreach and engagement.
Peter Drucker’s timeless advice can still help steer any operation through challenging market conditions. His insights and recommendations are still relevant and can be applied in making business decisions in today’s unprecedented COVID-19 business environment.
To help commercial printing companies navigate the COVID-19 crisis, NAPCO Research and the PRINTING United Alliance have launched the COVID-19 Print Business Indicators Research and will report the results of this ongoing survey on a continuing basis.
Digital printing offers many important and transformational benefits to label and packaging printers and customers. Given its enormous potential, it is an ongoing focus area for NAPCO Research.
A growing opportunity for print service providers is digital printing enhancement: print work that is embellished or enhanced with special effects produced on digital presses or finishing equipment.
Finding and hiring staff is an ongoing challenge for in-plants and other print service providers. New research indicates that creative methods of retention, such as in-house training programs, are critical to attracting and retaining skilled workers.
NAPCO Research surveyed marketers that purchase or influence decisions regarding sign and display graphics to uncover buyer needs, purchasing criteria and areas of opportunity.
