Kurt Ruppel

Kurt Ruppel

Kurt Ruppel is Director Postal Policy and Marketing Communications at IWCO Direct. He is a member of the Mailers’ Technical Advisory Committee (MTAC) and serves on the Board of Directors at the Envelope Manufacturers Association (EMA), where he is also Vice Chair of the EMA’s Postal Affairs Committee. He can be reached at kurt.ruppel@iwco.com.

April 10, 2017 How Mailpiece Design Affects Your In-plant's Postage Budget

The impact of design decisions on postage spend can be overlooked while calculating the cost of mailpiece design in direct marketing.