Quick Response (QR) codes and Augmented Reality (AR) are two related but fundamentally different ways of “making print interactive”—that is, adding codes or watermarks to printed materials that, when scanned with a mobile device, launch online or other rich media content like audio or video. Both have been sorely underused by marketers and printers as […]
Julia Rice
Quick Response (QR) codes and Augmented Reality (AR) are two related but fundamentally different ways of “making print interactive”—that is, adding codes or watermarks to printed materials that, when scanned with a mobile device, launch online or other rich media content like audio or video. Both have been sorely underused by marketers and printers as […]
In this webinar, our speakers will discuss how using Quick Response (QR) codes and Augmented Reality (AR) to adds value to print.
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