John Leininger

John Leininger

John Leininger is a professor in the Department of Graphic Communications at Clemson University. He has been at Clemson since 1986. He has taught courses in flexography, lithography, digital printing, inks and substrates, as well as the department’s management class dealing with estimating, planning, equipment purchasing, cost analysis and plant layout. Currently, he is focused on the digital printing and variable data market. Contact him at:ljohn@clemson.edu

April 1, 2010 Designing for Variable Data

Success with VDP campaigns is not guaranteed. You have to design with your results in mind, then track and measure them.

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January 1, 2010 Preparing for Successful VDP

If you are working with direct mail marketing, e-mail marketing (with or without PURLs), mobile media marketing, transpromo or collateral fulfillment and you are trying to personalize the material to improve the response, then you know it is not easy to pull it all together.

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