As printers, our value is in getting the word out. By incorporating other aspects of digital media, we can help make our customers more effective. We all consume media—typically reading for education and video for pleasure. But video allows for less misinterpretation of messaging, as you can read body language and see verbal cues.
Jean-luc Devis
"All printing is created equal." It's not true, of course, but this is what our customers tend to believe. They've come to expect things like fast, dependable service, a quality product and value for their money. So when they try to differentiate between printers, they often focus on price. And while price is important, the best way for an in-plant to distinguish itself is through superior customer service and satisfaction. Technology is driving our business forward but is also driving our