THE GRAPHIC arts market saw the need for industry standards and understood the growing XML (Extensible Markup Language) development when it supported the decision to create CIP4 (www.cip4.org). This association includes major equipment and software vendors in prepress, digital printing, offset and finishing. CIP4 created the Job Definition Format (JDF) as a standard way to exchange and understand job information. This process can begin to empower creative and production staffs to support an efficient manufacturing process. Tremendous efficiency can result from understanding the interdependence of each department. We largely still depend on paper-based processes that are isolated and disconnected with our current way