Continuous-feed production inkjet is an exciting, evolving market. Average annual growth since 2010 has been at 93 percent, according to IT Strategies; in 2013 alone, 146 billion pages were printed globally with continuous-feed inkjet. Market-Intell estimates that this represents 350,000 tons of paper in North America in 2013.
Jack Miller
Continuous-feed inkjet offers advantages over both offset and electrophotography. As the technology evolves, it is gaining share from both. The presses are good. The substrates are good. The software is good. And, as Cathy Cartolano, vice president of sales and technical services at Mitsubishi Imaging (MPM), points out, image quality is "scary close" to offset.
The potential for digital packaging is great, and while there are many obstacles, these can all be overcome. Commercial printers would also like to get into packaging, but commercial shops have some additional challenges. Commercial printers generally do not have the finishing equipment: folding, scoring, diecutting. Perhaps more significant, brand owners generally look to box makers for boxes, not commercial printers.