Gerry Michael

Gerry Michael

Gerry Michael is a CPA/consultant who has focused his practice on the printing industry for nearly 35 years, first as the founder of GA Michael & Company, and later as Graphic Arts lead partner at Carlson Advisors. Currently, he is a consulting principal with the firm of Falco, Sult Inc., and works with printers across the country on management and strategic planning issues, and is a frequent speaker at industry meetings, and contributor to various industry publications.
Going ‘Green’ Reduces Red Ink

IN RECENT years, we’ve seen a significant increase in the emphasis placed on “environmentally friendly” business practices. Caused in part by a national trend toward “eco-friendly” processes that seems to include all segments of society, this trend is likely to continue and even accelerate in the coming years. For printers, this raises a real challenge. In the face of this shift in the national mood regarding the environment—which actually started back in the ’60s—how should fiscally responsible in-plant managers respond? How is the trade-off between being a responsible steward of the organization’s resources and being a responsible user of environmental resources resolved? This question

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