Dwight Kelly

THE PRIMARY goal of color management is to reproduce consistent, predictable and repeatable color across a range of devices, such as scanners, digital cameras, monitors, printers, offset presses and corresponding media. The idea is simple in theory but much more complex in practice. In your quest for perfect color management, consider these 10 tips: 1) Prepare your files to commonly used standards. These include SWOP (Specifications Web Offset Publications), GRACOL (General Requirements for Applications in Commercial Offset Lithography), and PDF/X, a subset of PDF designed specifically for reliable prepress data interchange. 2) Establish and enforce standard operating procedures (SOPs). The IPA, the association of