Diane Vulcano

DESPITE THE growth of electronic communications, mail is still considered the most direct and effective communications vehicle for reaching customers and prospects. Direct mail use continues to rise. What some might not realize is just how much the choice of folding and inserting equipment can impact the effectiveness and integrity of a mail piece. The folding and inserting function can make or break how a customer perceives your organization. When identifying the appropriate folding and inserting systems for your in-plant, first determine the volume you need to process. Typically, low- to mid-range tabletop inserters produce about 4,000 to 60,000 finished pieces per month