Cristina Fernandez

Cristina Fernandez is vice president, general manager of the Continuous Feed Business Unit at Xerox. She was named to this position in October 2015. In this role, Fernandez leads Xerox’s investments in the continuous feed inkjet portfolios and serves as the commercial lead on platform choices related to inkjet technology. She is responsible for the unit’s marketing, business management and go-to-market efforts. Prior to Xerox, Fernandez served as the leader of worldwide business development responsible for global operation and performance for Kodak, where she also held multiple management roles throughout her career there. She has extensive international management experience (Asia and Europe) in systems integration, driving solutions, reducing operating costs and improving operational processes worldwide.  Fernandez holds a master’s degree in International Business and a Bachelor of Arts in Economics from Florida International University. Contact her at cristina.fernandez@xerox.com