Cheryl Adams

HEWLETT-PACKARD launched its $300 million worldwide marketing campaign in style. More than 700 guests joined 100 HP employees on the 52nd floor of 7 World Trade Center in New York recently to hear about “Print 2.0: Extending the Power of Print.” Out of the massive wall-to-wall windows, attendees (in-plants, commercial printers, commercial businesses, even some Fortune 500 companies) could see the Statue of Liberty, Ellis Island, the Empire State Building, the Brooklyn Bridge and more. However, the main attraction was inside: HP’s “Experience Center,” which resembled a Hollywood set, complete with a faux bedroom, living room, home office, business office, retail store, winery