Bruce McMeekin

Bruce McMeekin

Bruce McMeekin is the CEO and founder of BKM Marketing, an integrated marketing agency.

December 20, 2019 USPS Informed Delivery Can Be a Game-Changer for How Brands Use Direct Mail

Direct mail already powers marketing results that provide a high ROI for savvy brands that use the medium wisely. And with the U.S. Postal Service’s Informed Delivery, these results can become dramatically stronger, without adding a penny to direct mail campaign costs.