Arthur Stephens

Arthur Stephens

Arthur Stephens lives to write about all types of commercial graphics printing, from traditional store signage and neon to modern LED technology and vehicle wraps. He has been awarded numerous grants to study the emergence of the modern consumer marketing model from the perspective of local and regional business advertising. 
Help Your Customers Design Better Vinyl Banners

The workhorse of the retail sign industry is the large-format vinyl banner. Vinyl banners are great because they grab attention with their eye-catching graphics and increase profits through increased in-store foot traffic.