You've Got To Earn It

"Always keep them informed of the direction the industry is going," notes West Barton, director of print services at Brigham Young University in Provo, Utah. "We invite our direct supervisor to participate in shows and to find out what's going on in the industry so that he is knowledgeable."

Barton encourages other managers to move toward digital printing. He says that two built-in justifications for digital technology are cost-effectiveness of the work produced and the image boost that comes with state-of-the-art equipment.