QR Codes: Become the Expert
"Admissions is really excited about starting to use" QR codes, Seaman says. There are plans to send new students postcards featuring a QR code to bring them information on visitation day events. This would replace the multi-page packets students traditionally receive.
Seaman acknowledges this means less printing for his in-plant, but notes that "the next generation of students is smart phone savvy." Universities must communicate with them using their preferred mode of communication. He hopes to replace lost print revenue with new business designing Web sites and marketing pieces that incorporate QR codes.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
