QR Codes: Become the Expert
"What I've gained in credibility just working with that customer has been terrific," Pavletich says.
Plant the Seed
Similarly, down at the University of Mississippi, Tony Seaman, director of Brand Creative Services, was the one who "planted the seed" by having his account managers show customers how QR codes can benefit them. Already, 10 publications are using them, he says. His in-plant has printed some innovative pieces that incorporate QR codes.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
