QR Codes: Become the Expert
"I walked in with a solution," she says. "He fell in love with it."
Now QR codes are being printed on the packaging of repair parts for Briggs & Stratton engines, sold in places like Walmart and Home Depot. Scanning them brings shoppers to a site where they learn the advantages of buying genuine parts, and also get information on other parts they may need for their engine.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
