QR Codes: Become the Expert
"It shows that you are on the leading edge of technology, and you're there to help them come up with solutions for them to be more successful," points out Debbie Pavletich, Graphic Services manager at Milwaukee-based Briggs & Stratton.
"I introduced the QR codes to our distribution sales and service division's marketing manager," she says. Pavletich created a code, then showed him how scanning it would bring him to a specific page on the Briggs & Stratton site.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.