QR Codes: Become the Expert
"Any time that you can be the one that introduces that new technology, or that new idea, it gives you some ownership of it," he notes. "That in itself is priceless."
QR Code Mania
QR codes are no secret any more. You've no doubt seen them everywhere—on billboards, in store windows, on marketing pieces. QR Codes make it easy for consumers to jump from a printed piece to the Web, adding value to the printed piece by linking it to popular mobile and Web channels.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
