QR Codes: Become the Expert
"They wear them around campus. They're just like walking billboards," she notes. This tactic also shows the campus that the in-plant can handle QR codes.
"We're like the resident experts now," Rizzi laughs.
Similarly, University of Oklahoma Printing Services has used QR codes to market itself. Postcards and banners placed in the student union brought people to a site announcing the in-plant's In-Print 2010 Best of Show award. To promote the shop's new photo kiosk, a QR code was placed on giveaway notepads. Scanning it opened a text box that featured a coupon good for a free print from the photo kiosk.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
