QR Codes: Become the Expert
"In-plants need to keep up with the changes in the way people communicate, and keeping up with technologies such as QR codes is one way we can show our value to the institution," she says.
Up at Central Michigan University, Rhonda Kohler agrees.
"The College of Education was trying to figure out a way to show off their new building," recalls the director of Printing Services. They had heard about QR codes, and asked Kohler if her shop could work with them. She enthusiastically said "yes." The resulting postcards include a code that brings students to a video showing off the new building.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
