From the Editor: Stress Your Value
Though my presentation is still a work in progress, one topic I plan to discuss is how your in-plant can add value to your parent organization—because let's face it, saving money just isn't enough any more.
Adding value might mean offering new services, especially non-print services, like document scanning, photo ID cards, engraving, fulfillment or e-marketing. Bring QR codes to the attention of your organization's marketing people so they see the in-plant as the resident QR expert. Take the lead in implementing an organization-wide print management strategy to eliminate wasteful desktop printers. Make it very easy for customers to send you work by implementing a Web-to-print solution.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
