Your Future Designers

And these are the men and women who are going to be applying for jobs with you in a few years.

The professor is teaching his designers-to-be that PDF is the only acceptable format. If their print provider can't handle PDFs, he is telling them to find another printer.

Josefowicz also believes it is the responsibility of the designer to create files that work. So he teaches his students that if they send their PDF to the printer and the press proof does not look like they expected, it is their job—not the printer's—to fix the PDF and resend it.