Your Competition’s Strategy
A recent study of the small commercial and quick printer segment by PRIMIR (Print Industries Market Information and Research Organization) reveals some interesting trends that could impact in-plants.
Like in our industry, these print-for-pay providers are losing business due to the increased prevalence of copiers and desktop printers in their customers’ offices. They are trying to broaden their offerings as a result to capture more complex types of work.
With much of their “walk-in” business drying up, they are focusing on sales-driven corporate work and boosting their sales forces. This means your customers will be receiving more sales calls. So it’s more crucial than ever to market your in-plant’s capabilities and strengths to both customers and upper management.
Small commercial and quick printers are increasingly turning to the Internet to boost business. Two-thirds plan to invest in a Web storefront over the next five years. Does your in-plant have a storefront? If not, your customers may find it more convenient to send their work to your competitors through their Web portal.
To purchase the study, visit www.primir.org.
