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RIS will then print digital images of that artwork on large-format printers at 1,800 dpi, send the artwork to their merchandise section for cutting, mounting, matting, framing and packaging, and deliver it to the client.
"That's not a traditional print shop type of thing, but it uses the technology of printing that we have here," says Masotta. "We have sign-making equipment for vinyl cutting of signs and will be getting into embroidery and engraving—the whole gamut. We print, but not necessarily on paper. We'll print on anything."
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