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• Use a digital color press.
Specialize in a product. (Customized newsletters work well.) Evaluate your organization's customer base, decide what will work best and then sell this product to your customers.
Tips On Retooling Your Skills
As the Internet expands its role in document delivery, businesses are using it to service and support customers. This means traditional printing managers must retool their skills. P.C. McGrew of GenText told managers how to do it:
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