Xplor Heats Up Dallas

Variable Printing Will Help You Grow

As part of their document strategy, in-plant managers should analyze the documents they produce, looking for ways to make them more effective. Variable printing is one such way.

Personalized documents, according to the Direct Marketing Association, have resulted in 23 percent response rates, while mass marketing brings in a 3 percent response at best. And while customization costs more initially, it actually costs less per customer gained.