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The partnership seems to have been a wise move, as it freed Xplor from the task of organizing a trade show, allowing it to concentrate on its educational mission. GOA, in turn, got a host of new attendees—14 percent more than in 2005.
Whether the Xplor crowd of technical folks meshed well with the largely Latin American congregation at GOA depends on whom you ask. Some Xplorers were pleased to find more sessions on graphics and design topics than in the past. Others felt many of the 490 exhibits at this traditionally offset-heavy show did not have much to do with their interests in transactional printing and variable data.
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