Xerox Unveils New Branding, Logo

“From the outside looking in, I’ve watched Xerox transition its business from a copier and printer company to a true partner in helping companies better manage information - whether it’s digital, paper or both,” said Angéle Boyd, group vice president, general manager, Imaging/Output Document Solutions, IDC. “At the same time, Xerox has built a stronger company across the board and attracted new customers through new markets. Changing the brand is a logical next step. Now the face of Xerox matches the tech savvy, innovative company Xerox is today.”