Xerox Transforms Corporate Identity

The company’s Web site, www.xerox.com, features the new brand identity and Xerox will now start changing the logo on products, facilities, vehicles and marketing materials in a transition that is expected to take about 18 months. Fuji Xerox, a joint venture between Xerox and Fujifilm Corporation that markets Xerox systems throughout most of Asia, will transition the Fuji Xerox brand over time.