Xerox Thought Leadership Workshop

Creative professionals, other print buyers and Xerox Graphic Arts Premier Partners gathered yesterday at the Gil Hatch Center for Customer Innovation in Webster, N.Y. for a Xerox Thought Leadership Workshop. The session addressed the role digital printing plays in creating more efficient and profitable marketing communications programs that utilize both printed and new forms of media, such as the Web.

Emmy-Award winner and author Steve Lance discussed the language disconnect that currently exists between creatives, marketers and print providers. He outlined the business challenges this creates and ways to improve the dialog and develop more effective marketing communications that drive revenue, profit and growth.