Xerox iGen4 Ups the Quality at UW-Madison - Page 3 of 5

By Bob Neubauer

About 15 percent of the jobs printed on the iGen4 contain variable data, sometimes used in some very clever ways. A recent brochure for the Athletic department featured ticket holders’ names printed on a Badgers jersey. The shop also prints personalized mailings for UW HELP (the University of Wisconsin’s Higher Education Location Program). These are targeted at high school students to get them to consider attending one of UW’s 26 campuses.

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Companies:
Xerox Corp.

People:
Geoff Larson

Places:
Madison

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.