Xerox Hoping For A Monochrome Revolution

Xerox says the DocuTech Copier/Printer is ideal for jobs using a wide mix of media sizes and weights or jobs that integrate hard copy originals and digital print files.

Aimed At In-plants

Xerox has targeted in-plants with this new product, among others, and hopes to convince them to trade in older DocuTechs (and competitive products) by offering generous trade-in allowances. Xerox also hopes the product will pique the interest of printers migrating from offset to digital; it sees $18 billion of opportunity worldwide from this migration, according to Valerie Blauvelt, vice president, Integrated Marketing, and wants to capture at least 10 percent of this.