Xerox to Buy XMPie

Xerox has agreed to acquire XMPie for $54 million. Based in New York, XMPie specializes in software that allows users to create marketing pieces with an individual’s name along with information and images based on buying preferences and personal interests. XMPie software can automatically generate related e-mails that drive customers to Web pages filled with information specifically designed for them.

“Through this acquisition we are bringing the intelligence of data collection together with the quality of digital printing to provide complete, measurable solutions for multimedia marketing campaigns.” says Ursula M. Burns, president, Xerox Business Group Operations. Xerox, she says, is XMPie’s largest reseller.

XMPie’s award-winning image personalization software, called uImage, helps marketers extend the capabilities of personalization by including personal messages in documents. Personal information can be embedded within photos and into designs on windows, street signs, clothing, buildings, automobiles and other objects.

XMPie will maintain its brand name and function as a standalone software unit, continuing to serve the entire graphic arts market and supporting current customers and business partners as well as Xerox. Jacob Aizikowitz will head up the unit, reporting directly to Burns. Aizikowitz is a founder of XMPie and has served as its chairman and chief technology officer since April 2005.