Xerox Brings In-plants to Rochester

IPG Editor Bob Neubauer gave the keynote address last week to two dozen in-plant managers at a Xerox Thought Leadership Workshop in Rochester, N.Y. He spoke about trends in the in-plant market, using data IPG collected in a major industry survey.

The workshop was part of an effort by Xerox to better understand the in-plant market, which the company recognizes as one of its most important customer groups. In-plant attendees, who hailed from Alaska, South Carolina, Missouri, California, Nebraska and many other places, got plenty of time to network with one another. They spent a full day at the Gil Hatch Center for Customer Innovation, where they learned about trends in corporate marketing and variable data printing from Xerox executives and got a tour of the production floor.