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STAMFORD, CT—Oct. 3, 2006—Building on the growth of personalized printing and multimedia direct marketing, Xerox Corporation (NYSE: XRX) has agreed to acquire XMPie for $54 million. A privately held company, XMPie is a leading provider of variable information software, which enables cross-media, personalized marketing programs. These programs combine communication outlets such as digitally printed direct mail, the Web, e-mail and other methods to reach customers with customized marketing materials that are relevant to the individual recipient and generate higher response rates.
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- Companies:
- Xerox Corp.
- XMPie
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