World Bank Sustainable Development

"We do some variable data printing now," she says. "Some watermarking of documents, or a simple name and address."

But what Bloodworth is really interested in pursuing, she says, is variable data marketing materials.

"We have some units [in the Bank] that do marketing, and we want to be able to provide more specific targeting," she says, adding that multilingual conferences and the materials they require also promise to be a big source of work for the new printer.