Workshops on Becoming Marketing Service Providers

Printers are by transitioning from traditional print shops into marketing service providers. To find out how and why they are differentiating themselves in this way, IKON Office Solutions (now a Ricoh company) and The NAPL Network are offering half-day, hands-on workshops in four cities.

All programs are designed for printing executives and their management teams, and will take place from 8:00 a.m. until 12 noon at an IKON facility. Here are the planned locations, cities and dates:

• June 3: Boston (One Federal Street)
• June 4: Alexandria, VA (4900 Seminary Road)
• August 5: Lisle, Ill. (Chicago area: 410 Warrenville Road)
• August 6: Bloomington, Minn. (Minneapolis area: 2740 American Boulevard West)

During the workshops, attendees will discuss current industry data, participate in a hands-on variable data demonstration with Objectif Lune using production equipment from IKON and evaluate a real-life case study.

Joseph P. Truncale, president and CEO of NAPL, will deliver the keynote address, discussing the state of the industry and the importance of cross-media campaigns. Howie Fenton, senior consultant at NAPL, will present a case study of a printer's transformation. Lunch is included for those who would like to tour the IKON facility.

Register online at www.napl.org/IKON.reg or call the Information Hotline at 800-234-0040. Rates are as follows: $79 for the first attendee from a company; $69 for second or more attendee from the same company. Space is limited.