Working His Way Up

"Staying abreast of new technologies, continuing to reduce unit costs, improving service levels, and hiring good talent is easy compared to the challenge of doing a good job of marketing our operation," says Steenhoek.

Born in Centerville and raised in nearby Winterset, Iowa—the birthplace of John Wayne—Steenhoek, along with his wife Lisa, has three children: Jacob, 10, Morgan, 8, and Marissa, 4. He says that his children's hobbies are now his hobbies, so much of his time is spent racing go-carts and attending sporting events and dance recitals. He also enjoys "spending time in the yard, doing anything related to computers, riding ATVs and tinkering with home entertainment systems."